Build a premium men’s grooming business with a proven membership model, a hospitality mindset, and the systems to scale.
Boardroom is designed for repeat visits, predictable recurring revenue, and a client experience that feels personal, consistent, and elevated. If you want to grow a durable multi-unit platform in a category with strong long-term demand, we should talk.
For over 21 years, Boardroom has been the leader in upscale men's grooming, helping men Relax, Look Great and Feel Confident. And through our innovation, we have created a highly profitable business model that has already attracted private equity investment. Our membership engine creates predictable traffic, stable cash flow, and a strong foundation for staffing and service consistency.
We sit in a sweet spot of premium positioning without being niche. Clients come for the craftsmanship and stay for the experience.
Recurring revenue stabilizes the business and drives repeat visits.
Clients value consistency, professionalism, and an environment built for men.
Defined systems for recruiting, training, service delivery, and unit economics.
The model is structured for disciplined geographic expansion over time.
We are seeking franchise partners who want to build an enduring platform, not a single location. The best operators combine hospitality, process discipline, and a commitment to building teams that stay.
A premium grooming business with recurring revenue, high visit frequency, and a brand clients are proud to belong to.
A platform that can open multiple locations while staying consistent in service, economics, and culture.
Our membership model drives predictable monthly cash flow and higher visit frequency. That stability improves staffing, smoothing seasonality and giving you clearer visibility into unit economics.
Members stay because the experience is consistent, personal, and worth repeating. The result is a business built to compound over time.
Boardroom wins on how clients feel before, during, and after every visit. From the first welcome through the finishing details, the service is designed to be elevated and repeatable.
This creates loyalty, referrals, and premium pricing power. It also gives franchisees a blueprint to deliver the same “Own the Room” experience at scale.
Franchisees win when they have clear playbooks, strong training, and real-time visibility into the numbers that matter. We support you across the full lifecycle from site selection through mature multi-unit growth.
Site selection, deal evaluation, and market planning.
Buildout guidance and pre-opening launch rhythm.
Hiring systems, onboarding, and service standards.
Brand support, local marketing, and membership conversion tools.
Dashboards, KPIs, and coaching to drive performance.
Playbooks for repeatable growth and leadership bench building.
We keep the path from first conversation to signed agreement clear and efficient.
Tell us about your background, target markets, and goals.
We share the model, unit economics, support structure, and expectations.
If there is mutual fit, we move into discovery and territory planning.
Share a bit about your background and where you want to build. Our franchise team will follow up with the Franchise Overview and next steps.
We review every inquiry personally and respond quickly when there is alignment.